“People within the company believe that the conference may be a letdown from an AI standpoint,” said Apple insider Mark Gurman for Bloomberg. In addition, new devices aren’t expected to be announced at WWDC 2025. The next hardware lineup, featuring iPhones and Apple Watches, isn’t arriving until autumn.

Next week, we should have a clear view of what Apple already knows it is rolling out at this year’s Worldwide Developer’s Conference ( WWDC ). At the moment, expectations are low, but one updated feature could make a major difference to some people’s workflow: Shortcuts are expected to get much smarter.

Apple has updated its WWDC page with a new “Sleek peek” tagline that replaces the original “On the horizon” tagline. The graphic itself has also been updated to a glass-like Apple logo with colors shining through the logo.

And these aren’t just theoretical models with no practical application; Apple staff are already using them to power a chatbot and see how it compares with ChatGPT and other rival platforms. The company uses an internal testing tool called Playground for this process.

Apple's Worldwide Developers Conference (WWDC) is scheduled for June 9. Post-conference, John Gruber will host "The Talk Show." Apple executives will

Apple’s big WWDC 2025 plans have been outed. Spoiler alert: they are probably not as big as you might have imagined.