With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...
SAN JOSE, Calif. & BELLEVUE, Wash.—Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The agreement, which the companies are calling ...
BELLEVUE, Wash. & NEW YORK—Amid ongoing consolidation in the ad measurement and tech sector, iSpot.tv has acquired 605, a measurement and attribution company. The deal brings together two independent ...
ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...
Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...
What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...
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