“Introducing The Lincoln Motor Company,” the TV spot ends. It’s not quite as old-fashioned as a Civil War–era president, but Lincoln’s new name is meant to be a serious nod to the brand ...

Lincoln was known as the Lincoln Motor Co. until 1922, when founder Henry Leland sold the brand to Ford. The company is making the change as it launches the new MKZ sedan, which will arrive at ...

Joy Falotico, president of Lincoln Motor Company, shows journalists the new Lincoln Continental 80th Anniversary Coach Door Edition in Brooklyn, New York, Dec. 17, 2018.

NEW YORK (CNNMoney) -- As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday. The automaker has not used ...

Lincoln is going electric with its new Star concept, satisfying customers' demands and representing "a new brand DNA," according to Lincoln Motor Company President Joy Falotico. LAMBORGHINI IS ...

To lead the Lincoln brand into a new design, sales, and powertrain era, Ford Motor Company CEO Jim Farley didn't tap a young upstart who is eager to combine their tech industry-heavy resume with a ...

Lincoln Motor Company announced Wednesday it is working with Rivian to build Lincoln's first all-electric vehicle. This is part of Ford's $500 million investment in Rivian, announced last spring.

Lincoln has been Ford's luxury brand for almost exactly a century now—the Blue Oval bought the Lincoln Motor Company from Henry Leland on February 4, 1922. Now the brand is getting ready for its ...

The Lincoln Motor Company campaign will be featured with print, TV, and web ads. Notably, Lincoln's print ads won't feature a single image.

Over the last decade Lincoln, the luxury arm of Ford Motor Co., lost market share to German competitors that prioritized sport-utility vehicles and performance over large sedans.

Lincoln Motor Co. is transitioning into what executives call the next phase of its turnaround and that will involve a 2019 filled with new products and, hopefully, new showrooms.

Lincoln Motor Co., the luxury unit of Ford Motor Co., today officially launched a broad image makeover that has been in the works for some time. The brand, whose average customers are in their mid ...