Don’t name your new WNBA team Portland Fire if you aren’t prepared to have your welcome party during a heat wave. It might not be a universal lesson, but it was an important one learned, possibly too late,

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

Portland's WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city's previous team that played from 2000 to 2002.