Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

This post was updated Feb. 13 at 10:04 p.m. User data is everywhere – exercise analytics on Strava, food reviews on Beli, curated playlists on Spotify and movie ratings on Letterboxd. A growing number ...

Meta was hit this week with a new privacy lawsuit for allegedly secretly tracking users' browsing activity on mobile websites that embed Meta's analytics pixel, and linking that activity to users' ...