New In-Scroll Display Ad Format uses a 50-50 layout with static visuals and interactive 3D elements to help brands present ...

New partnership enables advertisers to track carbon footprint of digital ads, aligning sustainability with media performance ...

Based on a survey of 345 business executives and 841 consumers across India, the Adobe report reveals that 23% of Indian ...

The deal is part of a broader trend among tech giants to secure clean energy for energy-intensive AI operations ...

Flipkart's exit marks a complete divestment of its holdings in ABFRL, which houses brands such as Pantaloons, Van Heusen, and ...

The accusations, first reported by Bloomberg, claim that between 2021 and 2024, the two companies exchanged invoices for ...

The enhanced product stack includes upgrades to Value Optimisation, a global rollout of Incremental Attribution, broader ...

The chipmaker’s meteoric rise is driven by its dominance in the AI sector, with its high-performance GPUs powering ...

While it may not always be visible on the surface, conversations with several professionals across advertising and marketing ...

Neha Bajaj, Founder & Managing Editor, Scroll Mantra, highlights that today, the value of a brand is no longer about just ...

Chakravartty has 15+ years in travel retail, with expertise in supply chains, consumer behaviour and merchandising, and is ...

Created by Lowe Lintas, the campaign uses slice of life stories told by pets to simplify insurance and build trust in nonmetro and rural areas ...