Maple Leaf Foods is shaking up traditional food marketing with bold new campaigns like #NotStuntProtein and Canada’s Next Top ...

July is the marketer’s halftime. Whether you’re tracking toward your KPIs or feeling the slump of slow summer conversions, ...

Discover how Canadian retailer Silk & Snow partnered with veritree to let customers plant trees instead of taking a free gift ...

Join the SocialNext Marketing Alliance for SNMA Summer School—seven free webinars on content strategy, data tracking, brand ...

About the Writer: Ray Kong has always believed that marketers should have better data: faster, clearer, and closer to the communities they serve. As a Partner at Arima, he’s turning that belief into ...

Discover how leading marketers are using transparent carbon offset strategies to build trust, connect with climate-conscious consumers, and avoid greenwashing.

Amazon Ads’ global report reveals why shared values, behaviors, and communities matter more than age. Here’s how Canadian brands can build deeper connections.

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from coast to coast. And while you may have heard of giants like Hootsuite and ...

Hiring new marketing talent? Meet 12 standout Jelly Academy graduates ready to bring fresh ideas, digital expertise, and industry knowledge to your team. Explore their skills and connect with top ...

As the Edmonton Oilers fight to bring the Stanley Cup back to Canada, the stakes of bringing the series back to “home ice” for Game Seven means more than ever. Not only are the Edmonton Oilers chasing ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...