Microsoft says the Microsoft 365 outage may have reduced Outlook ad requests and advertiser spend, despite its platform ...

Google Ads' Data Strength Uplift metric shows advertisers how much additional conversion activity their first-party data ...

Google Ads Editor 2.14 adds AI Max defaults, expanded retention controls, Demand Gen optimizations and background downloads.

Move beyond CPC adjustments and growth targets. Build your Google Ads budget around market opportunity and realistic ...

Build trust with readers and clients by disclosing how you use AI, what you verify, and who takes responsibility for the ...

Google Ads now shows advertisers how much money they've saved through fraud detection and automatic credits on a clear ...

The other week, Google announced the expansion of ads on AI Mode and also a new ad format called multiturn ads that would be ...

Google Ads highlights audience reach controls, allowing advertisers to restrict targeting while warning that could reduce ...

Optimove’s 2026 research found 72% of U.S. shoppers now use AI tools like ChatGPT, Claude, or Gemini for shopping ideas or ...

ChatGPT Ads introduces Target CPA and CPC bidding, more precise geographic targeting and flexible product filters, with some ...

Microsoft Clarity is gaining new features including analytics, brand agents and Ask Clarity. “Agents are one part of how the ...