Your app has already achieved what many never reach. You’ve surpassed the early growth hurdles, secured a reliable user base, and established a foothold ...

The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model.

Ulyana Guseva shares her journey to Head of Advertising Sales at Citymapper and offers advice for women in mobile marketing.

The AI app market is forecast to grow by a compound annual growth rate of 80.7% over the next five years, according to the AI App Report. Chatbots, image editors and media generators are seeing ...

With over 700 million users worldwide, education apps are now a go-to resource for teachers, students and lifelong learners. In 2024, the sector generated over $5 billion according to the Education ...

In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find ...

Nearly every SaaS product is either integrating AI or planning to do so. However, the term “AI” has become so broad that it’s ...

Smart contracts come with a plethora of benefits. They are tamper-resistant, self-executing, and self-verifying. They are also changing the face of the banking industry in the form of error-free ...

Developing and launching a mobile app is just one side of the coin. Given mobile is responsible for 70% of screen time and 92% of the time is spent on mobile apps, the other side optimizes the app to ...

My name is Kira Chesalina. I am the creative director at Appska, an international performance marketing agency. We run advertising campaigns based on our own strategy of working with bloggers from ...

Launching your mobile app isn’t enough. You know that building and designing your app are just half of the work. You need to ensure you have strategies in place to support your user acquisition and ...

The Freemium app model is an exceptionally popular one, focusing on offering a free version of an app to real users in and then encouraging them to upgrade to access additional features. There is, ...