A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before they settle on a more ...

Now in its second year, Cinemark’s “Bring Your Own Bucket” promotion will also expand to two days, Jan. 18 and 19. Customers ...

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its ...

The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator ...

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing organic content on Facebook and Instagram into partnership ads, according to ...

Glad, the maker of trash bags and food wraps, has revived its decades-long campaign, “Don’t Get Mad. Get Glad.,” to feature “Sesame Street” icon Oscar the Grouch, according to a press release. Key to ...

Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded. CMO Briana Severson explains how the wedding platform’s new ...