Alexa with artificial intelligence. The rollout is the biggest overhaul of the voice-activated assistant since Amazon introduced it more than a decade ago. The move is a test of whether the company and its new devices czar,

At an event in NYC on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Amazon is launching an alexa.com website and a new mobile app where Alexa Plus subscribers will be able to use the AI-powered voice assistant. We don’t have many details beyond that, but the website and the app could be handy new ways to interact with the revamped Alexa, which was announced at an event this morning.