FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content. Adidas is entering ...

Philippines makes history with the release of its first-ever Filipino player-edition basketball shoe: the Adizero Select 3.0 ...

Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...

Muslims account for around 6.5% of the UK population, and their economic impact continues to grow. In 2019, they contributed ...

The Tennessee Vols' current apparel deal with Nike is set to expire next year. Tennessee is essentially deciding this summer ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while lucrative for the high school star, ...

In the latest in a series of cyberattacks targeting UK retailers, Adidas has confirmed that customer information has been ...

Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Each sneaker on this list has left a lasting impact on history, fashion, and sport, influencing generations and shaping global trends.

Athens has launched legal action against Adidas for what appeared to be a drone show promoting the sports brand near the Acropolis.The Greek culture minister said the show could constitute a breach of ...

He said it was "currently impossible" to work out by how much prices might rise or conclude what impact this might have on consumer demand. Adidas's shares were down around one percent in early ...