New York Attorney General Letitia James sued 13 e-cigarette companies for hundreds of millions in damages over its alleged ...

Beyond written content, a pleasant, approachable video outlining a procedure or healthy living tips can also build greater ...

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...

Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.