A study of South Korean consumers shows spending increases as air pollution levels rise. The correlation is predominant among ...

In the competitive world of business, understanding and implementing a sales funnel is crucial for increasing revenue. A ...

Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves “very prepared. “As the ...

Google will automatically opt out all advertiser accounts from showing ads on parked domains, reversing its previous default opt-in approach.

Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

The University of Tennessee at Chattanooga Division of Communications and Marketing took home a Bronze Honorable Mention at the 2024-25 American Advertising Awards, hosted by the American Advertising ...

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

The PMCPA has turned party pooper, coming down on GSK after learning that a U.K. employee celebrated a post about a ...

Flows of crude oil through a pipeline from the semi-autonomous Kurdistan region in northern Iraq to Turkey could restart soon after an almost two-year shutdown. Sources told Reuters that U.S.

Working with friends at 701 Kickz, Yann Niteka has parlayed a love of wearable art into a business that is tailored to his ...

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to ...