Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

By enhancing employer branding in this way, companies can attract like-minded talent who not only fit the culture but thrive within it. Many companies are now experimenting with AI tools to enhance ...

Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

In an increasingly competitive digital world, more brands and individuals are reaping the benefits of a .pro domain name.

sparking his interest in the apparel business. The company started as a digital first, direct-to-consumer brand and that ...

President and chairman Giuseppe Santoni takes us on a tour of his factory in central Italy and shares how he turned a family ...

The new Cox & Kings entity will focus on leisure, business, specialized travel, and travel technology, free of past ...

OpenAI acquired the URL "chat.com," which now redirects to ChatGPT, from HubSpot cofounder and CTO Dharmesh Shah.

Gifting allows recipients to access the article for free. Canadian travel brand Monos is opening a store in Chicago’s Fulton ...

“We recognise there is a gap,” said Wilson Lam, the Asia-Pacific senior business development manager at Lee Kum Kee and the ...