Is Tesla's EV dominance being challenged? Discover how Cadillac's growing electric lineup is successfully attracting buyers who previously owned Teslas, shifting the luxury EV landscape.

Cadillac's current EV lineup includes an entry-level crossover called the Optiq, the midsize Lyriq SUV, the Vistiq, the Escalade IQ full-size SUV and soon a $300,000-plus bespoke Celestiq car.

Most Cadillac EV Buyers Are New To The Brand, Including Former Tesla Customers By Jonathan Lopez May 23, 2025 4:05 am 18 Sponsored ...

Cadillac EVs Are Winning Over Audi And Mercedes Buyers For Q2 2025, Cadillac is the leading luxury EV automaker. ... The top 10 best value used cars in 2025 Watch More ...

8 out of 10 Cadillac EV buyers are new to the brand, and 10% of trade-ins are Teslas — or 25% when it comes to the Lyriq.

While overall Cadillac U.S. sales increased 15.3 percent to 44,347 units in Q2 of 2025, Cadillac Lyriq sales declined 31.2 percent year-over-year to 5,017 units.

In May, Brad Granz, Cadillac’s global marketing director, told CNBC that nearly 80%, or 8 out of every 10 Cadillac EV buyers, are new to the brand. Granz stressed that many new customers are ...

Cadillac’s current EV lineup includes an entry-level crossover called the Optiq, the midsize Lyriq SUV, the Vistiq, the Escalade IQ full-size SUV and soon a $300,000-plus bespoke Celestiq car.

Cadillac's current EV lineup includes an entry-level crossover called the Optiq, the midsize Lyriq SUV, the Vistiq, the Escalade IQ full-size SUV and soon a $300,000-plus bespoke Celestiq car.