As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

SEO ROI Rechner has introduced a comprehensive calculator designed to help businesses estimate the profitability and return on investment of their search engine optimization strategies. The tool ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...

Microsoft to invest $17.5 billion in India for AI development Microsoft also plans to spend more than $5.42 billion in Canada over the next two years India has attracted strong interest from U.S. tech ...

Since President Donald J. Trump returned to office, his America First economic policies have sparked trillions of dollars in new investment in U.S. manufacturing, technology, and infrastructure. Made ...

Since opening our first Canadian office in Toronto in 1985, Microsoft has played an important role in every chapter of Canada’s digital story, long before cloud and AI were household words. That ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...