Three of college basketball's biggest stars, USC's JuJu Watkins, Oregon’s Jackson Shelstad, and Arizona's Caleb Love, have teamed up to headline an NIL March Madness promotion.

A native of St. Louis, Arizona guard Caleb Love says he's excited to play in Kansas City, where he has frequently visited his mom's side of the family.

Just a few days before Selection Sunday, Mondelēz is launching its March Madness NIL campaign. The parent company behind ...

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

The men’s and women’s tournaments give us a wealth of punnable schools, player names and coach names to choose from — and ...

After trailing by as many as 24 points, UNC rallied to within one in the game’s final seconds before Duke held the Tar Heels ...

After holding off Wake Forest, 68-59 on Thursday, North Carolina will face Duke in the ACC tournament for the first time ...

Watching Arizona play, that’s a pretty physically gifted group, especially on the perimeter,” KU coach Bill Self said of the ...

Jae’Lyn Withers, who set a UNC record with seven 3-pointers in the Tar Heels’ ACC Tournament win over Notre Dame, could be ...