Next generation hair products we love, including curly, thickening and clean products, along with cruelty-free hair dyes.

Country pop star Megan Moroney on her beauty routine, go-to self-care practice, and partnership with St.Tropez.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

If you’ve been scrolling through TikTok lately, you may have seen a new beauty challenge taking over your For You Page: the ...

Bobs are having a major moment right now, and a sleek version with a middle part is leading the charge. This style combines ...

Elemis announced it's the first Official Skincare Partner of Aston Martin Aramco Formula One™: British skincare brand Elemis has recently announced its multi-year partnership as the first Official ...

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Walmart has the Shark FlexStyle Air Styling & Drying System for Straight & Wavy Hair on sale for a whopping $82 off. You can ...

Act+Acre’s Cooling Scalp Serum relieves one editor’s itchy scalp instantly, and keeps her dry flakes at bay for weeks. PEOPLE ...