The 2005 children’s book, written by Carol Aebersold and her daughter Chanda Bell, turned an old family Christmas tradition ...

A mom's daughter begs her to do Elf on the Shelf. When she finally caves, she accidentally burns the toy in the oven.

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

The creators of the beloved holiday tradition, The Elf on the Shelf, talk about the origin of the story and the latest developments in their business.

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

That elf went too far!

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Our parenting contributor Rose Storey joined us as guest host today for our Christmas Eve show. We hear the story of this years’ Elf on the ...