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Dr. J on his legendary partnership with Converse: "When you're consistent in wearing a product, it gives you credibility and your product credibility"
But long before Magic and Bird came, there was Julius Erving. Dr. J was the NBA's first superstar and basketball businessman. He was one of the first players to sign an exclusive shoe deal with ...
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Every Basketball Player to Have a Signature Shoe Deal With Converse
the company wouldn’t have another signature shoe until the mid-70s. They hit a homerun with their Dr. J sneaker made for Nets and 76ers megastar Julius Erving. Nike made a huge splash by signing ...