Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
LEGO announced the ‘Smart Brick’ at their first-ever CES event. When people talk about CES, they’re usually talking about the ...
LEGO debuts Smart Play bricks at CES 2026, blending classic building with Bluetooth-powered lights, sounds, and interactive ...
The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
A lego Super Mario - Yoshi's Gift House Expansion Set Review by Bricks 'O' Brian! Discover another wave of Super Mario lego ...