After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

Following the reintroduction of its infamous Snack Wrap, McDonald's ( MCD) suffered a lettuce shortage, as first reported by ...

The return of the Snack Wrap is proving to be even more of a big deal than McDonald’s was hoping for.

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

Snack Wraps disappeared from most McDonald's back in 2016 as the company slimmed down its menu. Once they were gone, fans ...

Sometimes fast food chains resurrect items that fans sorely miss. McDonald's did that with Snack Wraps, and we hope the same ...

McDonald's has brought back one of its most popular menu items, but the demand and popularity is leading to unintended ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...