BYU and Bear Bachmeier came up big late in a 25-21 win over Georgia Tech in the Pop-Tarts Bowl. Here are five takeaways, ...

Maybe it was the adrenaline rush from a thrilling come-from-behind win. Or maybe Kalani Sitake just really likes Pop-Tarts.

An "Inheritance Toss" will be featured at half-time, in which a contestant wins $10,000 if they can throw a football into a festive casket.

In 2023, Kellanova renamed the former Cheez-It Bowl the Pop-Tarts Bowl, and proposed to the college football world a simple ...

Two pastries entered Pop-Tarts Bowl immortality on Saturday night. Protein Slammin’ Strawberry had other ideas.

Yesterday was, volume-wise, the biggest day of the postseason in major college football. There were eight nationally ...

The 2025 Pop-Tarts Bowl between BYU and Georgia Tech on Saturday was 3.5 hours of must-watch football and mascot chaos.

The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

Watch Team Sprinkles' Frosted Cherry and Frosted Cookies & Creme get sent into the gigantic toaster for BYU to consume after ...

New experiences are the spice of life. You don’t need to plan an elaborate vacation to try new things — sometimes a unique ...

BYU could have been disappointed it missed out on an invite to the College Football Playoff, and the Cougars could have let ...

That being said, it looks like 2026 is more than ready to rise to the challenge. While we clearly don't know all the films ...