In an effort to highlight what sets the brand apart from its competitors, Niccol—who assumed his position only a few months ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks is known for ensuring customer satisfaction. But is there ever a time when a barista will refuse to remake a drink?

The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by ...