American Eagle Outfitters’ new partnership with actress Sydney Sweeney sent the retailer’s shares soaring Thursday, sparking ...

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Sydney Sweeney’s 'great jeans' campaign for American Eagle draws backlash over objectification despite stock surge.

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The actress and in-demand brand partner helped design the “Sydney Jean,” with 100 percent of net proceeds donated to Crisis ...

American Eagle Outfitters surged 10 percent on Thursday after unveiling a new denim campaign with Sydney Sweeney.