How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will ...

“So I feel like the whole ecosystem is driven by the discoverability that TikTok provided.” For some brands, TikTok has become an integral piece of marketing strategy and sales growth.

The campaign broke the record for the most user-generated videos in a TikTok brand campaign and was the first sponsored brand to hold the #1 trend spot on TikTok. ... Mastering AI Discoverability.

TikTok is also well known for its dances and lip syncing – and users like it when brands either join in with what’s trending or start their own challenges, although this content is a bit more popular ...

Data insights from Trendalytics breaks down the top-performing brands on TikTok from followers to account engagement and what’s driving growth.

TikTok has taken its time to capitalize on its position as a search engine for Gen Z, and brands may not yet fully understand the shift that’s underway when it comes to how young people are ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...

In total, NewsGuard analyzed 520 TikTok videos and found that 14 percent, or 73 videos, contained false, misleading or unsubstantiated claims targeting the brands themselves.

Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this ...

TikTok notes that it essentially wants to connect brands with trusted partners that will be able to help them leverage its “sound-on” environment to engage with consumers.

When it comes to brands on TikTok, the most popular ones seem to share some secret ingredient that makes them more watchable, engaging and relatable. They’re not all recipes, even though some of ...