How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

Data insights from Trendalytics breaks down the top-performing brands on TikTok from followers to account engagement and what’s driving growth.

TikTok influencer Jools Lebron sparked the "very mindful, very demure" trend, with many brands jumping on the bandwagon. The Hapa Blonde/GC Images 2025-01-08T14:01:38Z ...

Social Media Marketing - This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social ...

In December 2023, luxury jewelry brand Alexis Bittar launched an episodic, high-production series on TikTok, set in the glamorous world of New York’s Upper East Side.

Remember, TikTok is a powerful ecosystem where collaboration between brands, viewers, and creators sparks creativity and learning. So don’t be afraid to experiment with these strategies to ...

6 Examples Of Brands Marketing On TikTok 1. Duolingo. By having an anthropomorphized mascot, Duolingo takes advantage of various trends and audio, using Duo as the star of the video.

Despite the global slowdown in the luxury goods sector, Europe is showing growth. In 2024, the value of the market in the region increased by 3% and reached almost €110 billion. What is behind this ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...