Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period of harsh cost-cutting.

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus on high-quality, prestige content and leveraging HBO’s globally recognized brand strength.

The Studio is just the latest example of Apple TV+ opting for quality over quantity, and I think its premium output makes it the best-value service overall – despite there being cheaper options.

Great drama shows starring Noah Wyle, Kieran Culkin, Regina King and more are available to stream on HBO and Max in May 2025