This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Follow the careful process of solving a rare, handcrafted puzzle box valued at $20,000, highlighting design, logic, and ...

Rose Bowl sponsor Prudential enrolled a more senior class of influencers for a campaign. The new series of ads focus on such issues as trying to find a partner for fellow "Retirement House” member ...

A popular influencer known for tattoos and extensive cosmetic procedures has died after falling from a high-rise. People reported the death of Denise Ivonne Jarvis Gongora, better known as “Mary ...

“The whole thing reeks like a bad made-for-TV movie,” an opportunistic podcaster says halfway through the horror sequel Influencers. In the moment, he’s being manipulatively dismissive of a guest ...

As AI chatbots continue to proliferate at a lightning pace, the debate over how they can influence behavior remains heated. Two recently published studies last week reveal that AI chatbots can ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Nicole Charky-Chami is a senior editor based in Los Angeles, writing and producing breaking news. She teaches journalism courses for UCLA Extension and previously taught at Loyola Marymount University ...

A wannabe social media influencer went viral this week when he handed out 18-inch machetes and booze to homeless people in Austin and New Orleans in a bizarre stunt he insisted was for their benefit.

Strangers rallied behind Akira Montague when she took on a woman in court whom she had believed was one of her closest friends. Montague, a 27-year-old mother of two, won a $1.75 million judgment this ...

Democrats in the New York and San Francisco metropolitan areas have continued to cut checks to a Chinese Communist Party-linked media outlet even after the Department of Justice designated it as a ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...