Amazon introduces Alexa+ with generative AI to enhance user interaction and personalization. The update aims to keep Alexa competitive against rivals like Apple's Siri and Google's Assistant.

Amazon unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago.

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly ...

Even though much of the focus at Amazon's Feb. 26 event was on Alexa Plus, the Echo Show was front and center pushing the ...

Amazon has launched a major update to its Alexa voice assistant, embedding generative AI for improved conversational abilities.