“Tommy Hilfiger is an American original, and we’re proud to welcome them as our first official partner,” said Dan Towriss, chief executive officer of Cadillac Formula 1 Team.

The new-for-2026 Cadillac Formula 1 team has signed its first major partnership agreement after aligning with fashion brand Tommy Hilfiger. Cadillac will enter Formula 1 next year as the first new ...

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based ...

Cadillac F1 has signed its first major partner. The incoming Formula 1 team will join forces with none other than Tommy Hilfiger, which is joining as Cadillac’s “official apparel partner.” ...