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Delta denies using AI to come up with inflated, personalized prices
In a letter to lawmakers who accused Delta of using AI to spy on customers' personal data in order to "jack up" prices, Delta insisted that "there is no fare product Delta has ever used, is testing, or plans to use that targets customers with individualized prices based on personal data."
Delta Air Lines asserts it does not use artificial intelligence for personalized ticket pricing after criticism from U.S.
The two airlines were once partners, but are now competitors. They’re also involved in a dispute over the “Virgin” airline brand, which both carriers have different ties to.
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