Tata Play and Airtel Digital TV are reportedly in advanced talks to merge their direct-to-home (DTH) businesses, according to an Economic Times report. The merger, which is expected to take place through a share swap,

Airtel will access Tata Play’s 19 million households, supporting its plan to combine telecom, broadband, and DTH offerings. In April 2024, Tata Sons raised its Tata Play stake to 70%, buying Temasek’s 10% share for Rs. 835 crore ($100 million), setting the company’s value at $1 billion—down from $3 billion pre-pandemic.

Bharti Airtel will reportedly hold a majority stake of 52-55% while Tata Play's shareholders, including Tata Sons and Walt Disney, will keep 45-48%

Airtel is expected to hold 52-55 per cent of the combined entity, while Tata Play shareholders, including Walt Disney will hold 45-48 per cent.

Airtel will hold a 52-55% stake in the merged entity, while Tata Sons and Walt Disney will collectively retain a 45-48% share as part of the share swap deal.

Tata and Bharti groups are finalizing a merger of their DTH businesses, Tata Play and Airtel Digital TV, due to consumer shifts to digital platforms. The merger, structured through a share swap, will boost Airtel's revenues and is to be managed by Airtel's senior management.

A major consolidation is underway in India's television distribution landscape as Tata Play and Airtel Digital TV prepare to merge through a share swap, according to a report by The Economic Times. The deal will see Airtel holding over 50 per cent of the combined entity,

The Tata Play, Airtel Digital TV merger is likely to take place via a share swap, the ET report says. Tata Play and Airtel Digital TV are heading towards a merger, an Economic Times report said on Tuesday.

India’s satellite TV industry is on the brink of a major transformation, as Tata Group and Bharti Group are reportedly close to merging their DTH (Direct-to-Home) services, Tata Play and Airtel Digital TV.

Tata Play and Airtel Digital TV are said to be inching closer to a merger, The Economic Times reported. The move comes as a strategy to counter the rising popularity of live streaming services and a shrinking customer base in the DTH sector.

India's satellite TV landscape is set for a major transformation as two leading players move towards a strategic consolidation. With the industry witnessing a steady shift towards digital streaming, traditional direct-to-home (DTH) operators are exploring new ways to stay competitive and sustain growth.