News

HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts
All I’m saying is if HBO Max really wanted to play that card, they should have gotten Jude Law to reprise his character from ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin ...
Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'
Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...