At the conclusion of a regional summit held on November 17–18, 2025, in Benin, ministers responsible for digital affairs from West and Central African countries adopted the Cotonou Declaration, ...

Rural Kenya has overtaken major cities as the country's e-commerce growth engine, now accounting for 60 percent of all Jumia orders, a new report shows, signalling a major shift in consumer behaviour ...

The high cost of living in Nigeria has driven many consumers to rely heavily on end-of-year promotional sales to stretch ...

Kenya’s rural economy is quietly powering a new chapter in digital shopping, and the latest findings from a Jumia Kenya ...