Lincoln has been renowned as a luxury brand for over a century now, but you may be surprised to learn that some production ...

It was the motor company that decided to close Patriot Lincoln in Davenport, not local owners, saying it no longer met ...

Lincoln was known as the Lincoln Motor Co. until 1922, when founder Henry Leland sold the brand to Ford. The company is making the change as it launches the new MKZ sedan, which will arrive at ...

“Introducing The Lincoln Motor Company,” the TV spot ends. It’s not quite as old-fashioned as a Civil War–era president, but Lincoln’s new name is meant to be a serious nod to the brand ...

NEW YORK (CNNMoney) -- As it attempts to revive a once-great luxury brand, Ford's is renaming its Lincoln division as the Lincoln Motor Co., the automaker said Monday. The automaker has not used ...

Lincoln is going electric with its new Star concept, satisfying customers' demands and representing "a new brand DNA," according to Lincoln Motor Company President Joy Falotico. LAMBORGHINI IS ...

Lincoln Motor Company announced Wednesday it is working with Rivian to build Lincoln's first all-electric vehicle. This is part of Ford's $500 million investment in Rivian, announced last spring.

Joy Falotico, president of Lincoln Motor Company, shows journalists the new Lincoln Continental 80th Anniversary Coach Door Edition in Brooklyn, New York, Dec. 17, 2018.

Over the last decade Lincoln, the luxury arm of Ford Motor Co., lost market share to German competitors that prioritized sport-utility vehicles and performance over large sedans.

Clearly the company needs all the help it can get: in the first 11 months of this year, the entire Lincoln brand sold only 74,766 cars. Ford sold 77,458 Mustang sports cars over the same period.

The Lincoln Motor Company campaign will be featured with print, TV, and web ads. Notably, Lincoln's print ads won't feature a single image.

Lincoln Motor Co., the luxury unit of Ford Motor Co., today officially launched a broad image makeover that has been in the works for some time. The brand, whose average customers are in their mid ...