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Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu ...
Mercedes-Benz is turning the page on Jon Hamm's 14-year run as its brand voice, replacing the actor with Lucy Liu.
In a test of 20 auto advertisements, the top-ranked ad amongst potential vehicle purchasers who were males features a female voice and/or lead actress, Veritonic reports. CXL Institute found that ...