Sean O'Malley understood at an early age that if he wanted to make a lot of money fighting, he had to build his brand.

UFC 316 (pay-per-view, ESPN, ESPN+) takes place Saturday at Prudential Center in Newark.

As first reported by Aaron Bronsteter on X, UFC 316 will not use the new Unified Rules of MMA which legalizes the use of 12-6 elbows, and changes the definition of a grounded opponent.

With the morning weigh-ins now in the books, the UFC 316 ceremonial weigh-in ceremony and fighter face-offs are set to go down today in Newark, NJ.

Amanda Nunes believes that Julianna Pena vs. Kayla Harrison will be a closer fight than fans are expecting ahead of UFC 316.

Chase Hooper is heading to the Windy City to compete on another pay-per-view card. Multiple people with knowledge of the ...