Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

A Mickey Mouse marching band, Cowboys cheerleaders and Seth MacFarlane singing -- oh my! Last week, Disney, Netflix, ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

Hulu and Netflix’s streaming service turn 18 this year. This marks a symbolic coming of age for two pioneers that took two very different paths but ...

Netflix's Chief Content Officer, Bela Bajaria, made the announcement during the company's recent upfront presentation.

Fans have been wondering if The Avengers would appear in the Disney+ Marvel Universe. Brad Winderbaum answered this question at the Disney presentation at the Upfront event on Tuesday.

Unfortunately, turning up the ad dial makes sense for Netflix's bottom line – its ad-supported tier recently hit 94 million ...

Netflix is working on a new type of advertisement system, which will use AI to allow brands to integrate their products ...

President of Univision Networks Group Ignacio Meyer and president of streaming and digital Rafael Urbina held court to speak ...

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...