See, NBCUniversal has been pushing really hard over the last few years to make Peacock a destination for sports streaming. That includes brokering a lot of deals with the leagues, notably one that’ll go into effect this October to make Peacock the streaming home of the NBA—at a price tag of $2.

Peacock's Premium plan will grow to $10.99 and Premium Plus to $16.99, while the Select tier is priced at $7.99

While consumers obviously won’t be happy about Peacock’s new price — especially since it comes on top of another $2 increase rolled out a year ago this month — the move is not entirely unexpected. For one thing,

Peacock is the latest streaming service to get a price increase, following Netflix, Disney+, Hulu, and more. Here's how we got here and what you can expect to pay.

The raised rates, which take effect on July 23, 2025, will see the ad-supported Peacock Premium plan rising from $7.99 to $10.99 per month, and the mostly ad-free Premium Plus plan increasing from $13.99 to $16.99 per month.

Peacock is raising prices as it adds exclusive NBA games, betting that live sports will justify its biggest subscription hike yet