Saudi Arabia is preparing to open its first alcohol store in the capital Riyadh which will serve exclusively non-Muslim diplomats, according to a source familiar with the plans and a document.

But alcohol in Saudi Arabia has always been a taboo subject — while the country's leadership wants to modernize it and bring in more tourism and foreign investors, it also has to keep from ...

Saudi Arabia has opened its first alcohol store in the diplomatic quarter of its capital Riyadh, two sources told CNBC. 📺 Watch News4 now: Stream NBC4 newscasts for free right here, right now.

Alcohol will once again be a major sticking point at the FIFA World Cup when Saudi Arabia hosts the tournament in 2034. The announcement of the host nation was made earlier this week amid controversy.

Saudi Arabia has long had a "smuggling problem," with diplomats selling imported alcohol on the black market, sources told CNBC.

Saudi Arabia has opened its first alcohol store in the diplomatic quarter of its capital Riyadh, two sources told CNBC. Stream NBC 5 for free, 24/7, wherever you are. The news, which has not been ...

Saudi Arabia has opened its first alcohol store in the diplomatic quarter of its capital Riyadh, two sources told CNBC. The news, which has not been officially confirmed by the Saudi government ...