Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent.
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), ...
ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer ...
It’s time for publishers to stop acting like guests in our own home and remind them that we own the deed, writes Scott Messer ...
What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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