The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the ...

Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.

A majority (54%) of Americans say they are creeped out when they see advertisements that are personalized based on their ...

The chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members for ...

A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from ...

In the latest iteration of “Tastes Like It’s Friday,” the Bacardi brand teamed with “Friday” singer Rebecca Black to serve up ...