The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...