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Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...
Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...
Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...
This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...
Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research from Boathouse. The report was based on data from a survey conducted in January 2025 ...
Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...
2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn from and engage with their customers. As we enter ...
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