TikTok Shop is rolling out digital gift cards, aligning TikTok in direct competition with legacy e-commerce companies like Amazon and eBay.

Some marketers said they expect AI to contribute to workforce reductions, while a majority anticipate maintaining current headcount but redeploying talent.

Ruth Bernstein, CEO of Yard NYC, told Agency Daily: “We are excited to partner with EWC, a leader in the waxing category, to evolve the brand with work that will truly resonate with a new generation.

Reina was ranked the No. 1 most-awarded executive creative director by The One Show. Droga5 creative has included Bosch, Coors Light and Paramount+.

As we bring on a new year, changes must be made to keep up with client needs, fuel marketing ROI, and engage the next generation of talent.

Instacart said Monday it would end the use of an AI-powered tool that allowed retailers to charge customers different prices for identical items on the grocery delivery platform.

In a new order issued Monday, the FTC said its prior decision was not consistent with President Donald Trump's recent ...

Whether or not Trump was directly involved in the year's top TV news stories, they were all about him in one way or another.

WPP will lead creative and production for all brands except Neutrogena. Omnicom and IPG were incumbents on both the media and ...

Longer search times mean fewer viewing sessions and reduced ad impressions for ad-supported and FAST services.

In a new order issued Monday, the FTC said its prior decision was not consistent with President Donald Trump's recent executive order on artificial intelligence.

Following the International Ski and Snowboard Federation’s (FIS) reported success on TikTok last winter season, TikTok has announced an expanded partnership with the FIS, offering users ...