A BCG report found that consumers use GenAI to research and compare products across categories such as electronics, travel, ...

The partnership comes as women increasingly take the lead in decisions on home building, safety and long-term investments, ...

Shanbhag joined Saatchi & Saatchi India in August 2023 as executive vice president, which was after spending nearly a decade ...

The acquisition will help Alchemist expand into FMCG, services, durables, D2C and corporate communications, with Triton ...

The BCCI has added new league-level sponsors and renewed existing ones, while teams have secured separate commercial deals ...

It targets early-stage startups with limited resources, helping founders shape their stories, gain media visibility and build ...

Vedula will join the brand’s management committee and will lead its integrated marketing organisation, overseeing brand ...

During her tenure, Pinterest expanded its cultural and brand partnerships and broadened its user base, including increased ...

Truecaller launches 1930 Ka Farak, a digital campaign focused on improving recall of India’s cybercrime helpline 1930 and ...

The brand plans an integrated campaign with a TV commercial and advertising across OTT platforms, digital media and social ...

We look at how this decade marks a tech shift as AI moves from experiment to core system, automating routine work while ...

The tool lets users describe their ideal role in natural, conversational language, with the system interpreting inputs to ...