A BCG report found that consumers use GenAI to research and compare products across categories such as electronics, travel, ...

Shanbhag joined Saatchi & Saatchi India in August 2023 as executive vice president, which was after spending nearly a decade ...

The partnership comes as women increasingly take the lead in decisions on home building, safety and long-term investments, ...

It targets early-stage startups with limited resources, helping founders shape their stories, gain media visibility and build ...

The acquisition will help Alchemist expand into FMCG, services, durables, D2C and corporate communications, with Triton ...

We look at how this decade marks a tech shift as AI moves from experiment to core system, automating routine work while ...

The BCCI has added new league-level sponsors and renewed existing ones, while teams have secured separate commercial deals ...

Vedula will join the brand’s management committee and will lead its integrated marketing organisation, overseeing brand ...

The brand plans an integrated campaign with a TV commercial and advertising across OTT platforms, digital media and social ...

During her tenure, Pinterest expanded its cultural and brand partnerships and broadened its user base, including increased ...

At Pine Labs, Banerjee is expected to focus on marketing and brand strategy as the company operates in an increasingly competitive digital payments market.

In his new role, Singh will oversee the brand’s technology strategy and execution, including platform architecture, ...