The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

It is launching NEO later this year for all its video inventory and DemoDirect to streamline buying of its network inventory ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

By Etan Vlessing Canada Bureau Chief Warner Bros. Discovery CFO Gunnar Wiedenfels on Thursday explained ... and first became Max in 2023. That’s as WBD looked to broaden the streamer with a more ...

EXCLUSIVE: Ex- Warner Bros. Discovery (WBD) docs SVP Howard Swartz is heading to the UK to lead Pioneer Productions.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...